The Content Showcase transformed a traditional preview event into a fully immersive brand experience, giving a select audience of influencers, partners and industry guests an exclusive first look at upcoming titles. Designed to build anticipation and deepen engagement, the event brought the platform’s future slate to life before launch.

At the heart of the experience was a cutting-edge 360° immersive room, powered by high-end projection technology and inspired by the platform’s most-watched shows. Guests were transported through iconic worlds, stories and characters, creating a memorable and shareable encounter that blurred the line between content showcase and experiential entertainment.

Design / Experience Director: Erick Teixeira
Production agencies: RPM / Organic / Havas Creative
Disney+ Marketing / Partnerships teams