Disney+ rebrand

The "A Lifetime of Great Stories" platform is built on Disney’s century-long legacy of world-class storytelling, while also celebrating the breadth of contemporary, award-winning films, series and Originals available on Disney+. It captures the emotional thread that connects audiences to defining stories across their lives, and the enduring relationships formed with characters and worlds that continue to resonate across generations.

Extending this idea into a fully integrated 360 campaign, the creative system introduces a refreshed brand look and feel designed to unify every expression of the platform. From cinematic TV spots to immersive events and disruptive out-of-home executions, the campaign brings storytelling into the physical world in unexpected and memorable ways. Each touchpoint is crafted to reflect both heritage and modernity, creating a cohesive, emotionally driven experience that reinforces Disney+ as the home of stories that stay with you for a lifetime.

Creative Director: Lee Parker

Design Director: Erick Teixeira

Creative Leads: Nathan Hussein, Haamid Ali
Creative team: Mark Rogerson, Emily BirdseyLaura Haines, Lydia Hill, Amy Wright
Agencies: VCCP, MMMultiply, Once Upon a Time, RPM, Creative SD, Global Media

Marketing Director: Sophie Long

Marketing VP: Emma Quartly
Disney+ Marketing team