Disney+ took over the iconic Selfridges windows on Oxford Street with a festive installation, delivered as part of a spectacular partnership led by the DCP team, that brought the brand platform A Lifetime of Great Stories to life. Positioned either side of the store’s main entrance, the displays transformed Christmas trees into sculptures built from devices spanning generations, celebrating the many ways audiences have experienced Disney stories over time and attracting even more attention to a location visited by over 500,000 people every week.

Combining craftsmanship, nostalgia and storytelling, the installation showcased the breadth of Disney+ content while seamlessly connecting to the wider brand campaign through live-action creative. A true labour of love, the activation captured the magic of Christmas and the enduring appeal of Disney storytelling for one of London's busiest retail destinations.