It is an immersive brand experience that introduces guests to Ford’s new line-up of electrified models while helping customers understand how seamlessly they can step into electrified vehicle ownership. Its highlight is the thrilling ‘E-Launch’; a world-first battery-electric acceleration simulator that launches riders at high speed, delivering Ford’s point of view on electricity.

Creative Directors: James Keane and Tim Stafford
Creative Lead: Erick Teixeira
Creative Lead (3D): Mark Spiller
Designers: Jason Claisse, Nazma Khatun, and James Goldsworthy
Artworkers: Phil Rossiter and Darren Dutch
Producer: Emma Proud
Freelancers: Richard Hunt, Chris Strong, Andrew McKinna, Al Liddell, Andy Niemann, and Matthew Mood