Ford Go Electric

It is an immersive brand experience, introduces guests to Ford’s new line-up of electrified models whilst helping customers understand how seamlessly they can step into electrified vehicle ownership. Its highlight is the thrilling ‘E-Launch’; a world-first battery-electric acceleration simulator that launches riders at high speed, delivering Ford’s point of view on electric.

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Credits

Creative Directors: James Keane and Tim Stafford

Creative Lead: Erick Teixeira

Creative Lead (3D) Mark Spiller

Designers: Jason Claisse, Nazma Khatun, and James Goldsworthy

Artworkers: Phil Rossiter and Darren Dutch

Producer: Emma Proud

Freelancers: Richard Hunt, Chris Strong, Andrew McKinna, Al Liddell, Andy Niemann, and Matthew Mood