Goodwood Festival of Speed
The Festival of Speed is the largest motoring garden party in the world – an incredible four days that brings together an impossibly heady mix of cars, stars and motorsport ‘royalty’ to create the largest car culture event in the world.
Ford presented a number of activations to keep visitors entertained, from the UK debut showing of the new Ford Puma, a Ford Ranger Raptor challenge in Microsoft’s latest version of the racing game Forza and a ST racing simulator.
According to Ford, almost 2,800 people rode the ST Test Track, there were more than 15,000 customer interactions overall and an estimated two to three times that amount of people who visited the stand over the weekend.
Creative Directors: James Keane and Tim Stafford
Creative Lead: Erick Teixeira
Creative Lead (3D) Mark Spiller
Producer: Alison Giles
Designers: Jason Claisse and James Goldsworthy (3D)
Artworker: Mark Annison