The Simpsons campaign transformed iconic memes from the show into a social-first fan experience designed to drive user-generated content and online buzz. From playful billboards to an interactive green-screen pop-up where fans could step into Homer’s shoes and create their own shareable meme moments, the activation brought the world of Springfield into the real world.

With strong Disney+ branding throughout and a series of supporting activations, the campaign turned fan-favourite cultural moments into a highly engaging experience that amplified conversation both on and offline.