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The Streaming Home of Star Wars

The campaign brings a fresh, brand new visual for the Star Wars franchise to Disney+, focusing on the original series and distancing from the movies' look and feel.

Inspired by the sands of Tatooine, an essential location for the current shows -  The Book of the Boba Fett, The Mandalorian, and Obi-Wan Kenobi - and a heavy story-telling approach, this bespoke campaign is designed to please fans and also spark interest in new audiences.

Senior Design Manager: Jay Thomson

Creative Lead / Concept: Erick Teixeira

Disney+ Design Team

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